Schomp Automotive is 75 Years Strong in Colorado

The Schomp Automotive Group begins a new and exciting chapter in our history during the spring of 2016 with the opening of our new Honda facility on Plum Valley Lane in Highlands Ranch. It’s quite a change from the repurposed gas station on South Broadway in Englewood, Colorado that was our original home in 1941 – 75 years ago.

Some things have not changed during those 75 years, however. While we have moved and grown along with metro Denver, Schomp Automotive is still family-owned and operated – our president, Aaron Wallace, is the fourth generation of the Schomp family to work in the family business. Along the way, Aaron’s Grandfather Ralph Schomp had the foresight to take a chance on two lines that have proved to be among America’s most successful: BMW (1968) and Honda (1973). Ralph’s Daughter Lisa made a similarly savvy decision on MINI in 2002.

BMW’s move to Plum Valley Lane and Aaron’s taking management responsibility in 2008 signaled our commitment to remaining family-owned while continuing to grow. It’s not always an easy balancing act. Economic pressures have changed the automotive business, making it increasingly corporate. Staying true to our roots have fostered loyalty, however, with many of our clients understanding why we are so firmly rooted in “the family plan.”

Honda owner Richard Reeder explained his loyalty, “The reason I keep coming back centers around the fact that everybody is very professional and honest.”

Ron Chick, who owns a 1993 BMW 750iL said, “One thing I really enjoy … is to see a lot of the same faces that I saw 20 years ago. What it tells me is that if an employee has been there for a long time then they enjoy working at the dealership… that says a lot about the dealership.

It also says a lot about the things that matter to us.

Click here to read and see more about Schomp Automotive’s Colorado history.